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Product Strategy and Management, 2e 
₨ 1,484.00 ₨ 1,648.00 1484.0 NPR (10% OFF)
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion
Strategic Brand Management, 5e
₨ 1,476.00 ₨ 1,640.00 1476.0 NPR (10% OFF)
Comprehensive and up-do-date content, New chapter on digital perspective in brand management, Branding from the standpoint of the consumer—customer-based brand equity..