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Principles of Marketing, 19/e
₨ 1,511.00 ₨ 1,678.00 1511.0 NPR (10% OFF)
Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
Essentials of Organizational Behavior, 15e
₨ 893.00 ₨ 992.00 893.0 NPR (10% OFF)
The fifteenth edition of the Essentials of Organizational Behavior is ideal for those who would like to remain up to date with recent research and business developments in the ever-growing field of organizational behavior.
Management, 15e
₨ 1,376.00 ₨ 1,528.00 1376.0 NPR (10% OFF)
With a renewed focus on skills and careers, Management, 15e, can help better prepare students to enter the job market. The book vividly illustrates effective management theories by incorporating the perspectives of real-life managers.
A Framework for Marketing Management, 6e
₨ 1,016.00 ₨ 1,128.00 1016.0 NPR (10% OFF)
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
Accounting Information Systems, 13e
₨ 1,520.00 ₨ 1,688.00 1520.0 NPR (10% OFF)
This market-leading text delivers the most comprehensive and flexible coverage of our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs.
Advertising & IMC: Principles and Practice, 11/e
₨ 1,397.00 ₨ 1,552.00 1397.0 NPR (10% OFF)
Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together..
Advertising Management, 5e
₨ 1,275.00 ₨ 1,416.00 1275.0 NPR (10% OFF)
The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business.
Advertising, Selling & Promotion
₨ 1,224.00 ₨ 1,360.00 1224.0 NPR (10% OFF)
Advertising, sales and Promotion can be said to be the heart of any organization. Their importance has increased manifold in today’s business environment which is highly competitive and uncertain.
Applied Multivariate Statistical Analysis 6e
₨ 1,440.00 ₨ 1,600.00 1440.0 NPR (10% OFF)
Appropriate for experimental scientists in a variety of disciplines, this market-leading text offers a readable introduction to the statistical analysis of multivariate observations.
Auditing and Assurance, 3e
₨ 1,124.00 ₨ 1,248.00 1124.0 NPR (10% OFF)
Auditing and assurance, 3E comes in the light of the recent changes made in the regulatory framework governing the auditing profession in India.
Auditing: Principles and Techniques, 1e
₨ 1,037.00 ₨ 1,152.00 1037.0 NPR (10% OFF)
Auditing: Principles and Techniques is an attempt to explain the concepts, principles and techniques of auditing and their applications in practical situations, in a simple and lucid language.
Basic Business Statistics, 14e
₨ 1,692.00 ₨ 1,880.00 1692.0 NPR (10% OFF)
Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business.
Behavior in Organizations 10e
₨ 1,606.00 ₨ 1,784.00 1606.0 NPR (10% OFF)
For one-semester, undergraduate and graduate level courses in Organizational Behavior. Unique and current insight on the everyday processes and phenomena of OB.
Business Analytics for Decision Making
₨ 929.00 ₨ 1,032.00 929.0 NPR (10% OFF)
Business Analytics is now a part and parcel of MBA curriculum of most institutions, as business organizations expect the new managers to have a basic knowledge of Analytics.
Business Analytics Principles, Concepts, and Applications: What, Why, and How
₨ 771.00 ₨ 856.00 771.0 NPR (10% OFF)
Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject.
Business Analytics, 3e
₨ 1,340.00 ₨ 1,488.00 1340.0 NPR (10% OFF)
Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives.
Business Communication Essentials, 4e
₨ 929.00 ₨ 1,032.00 929.0 NPR (10% OFF)
Communication is one of the most fundamental elements of business and effective communication is essential to the success of both organizations and individuals.
Business Communication For Managers , 2e
₨ 944.00 ₨ 1,048.00 944.0 NPR (10% OFF)
The second edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analyzing the various theories of communication.
Business Communication Today, 15e
₨ 1,289.00 ₨ 1,432.00 1289.0 NPR (10% OFF)
Business communication today, 15E brings business communication into the context of a digital world. Technology and Communication intersect to prepare students for the workplace.
Business Communication, 4e
₨ 944.00 ₨ 1,048.00 944.0 NPR (10% OFF)
The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately..