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Essentials of Services Marketing, 3e
₨ 1,361.00 ₨ 1,512.00 1361.0 NPR (10% OFF)
Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services.
Services Marketing, 2e
₨ 1,095.00 ₨ 1,216.00 1095.0 NPR (10% OFF)
The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth.