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Advertising & IMC: Principles and Practice, 11/e
₨ 1,397.00 ₨ 1,552.00 1397.0 NPR (10% OFF)
Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together..
Advertising Management, 5e
₨ 1,275.00 ₨ 1,416.00 1275.0 NPR (10% OFF)
The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business.
Advertising, Selling & Promotion
₨ 1,224.00 ₨ 1,360.00 1224.0 NPR (10% OFF)
Advertising, sales and Promotion can be said to be the heart of any organization. Their importance has increased manifold in today’s business environment which is highly competitive and uncertain.
Integrated Advertising, Promotion and Marketing Communications, 6e
₨ 1,390.00 ₨ 1,544.00 1390.0 NPR (10% OFF)
This highly readable text provides the essentials of Inorganic Chemistry at a level that is neither too high (for novice students) nor too low (for advanced students).