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Consumer Behavior : A Digital Native,1e
₨ 1,232.00 ₨ 1,368.00 1232.0 NPR (10% OFF)
Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process.
Consumer Behavior, 12/e
₨ 1,476.00 ₨ 1,640.00 1476.0 NPR (10% OFF)
Consumer Behavior makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain.
Consumer Behavior, 13/e
₨ 1,347.00 ₨ 1,496.00 1347.0 NPR (10% OFF)
The title deepems the study of Consumer behavious into an inverstigation of how having certain products and services affent our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.