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Rural Marketing
₨ 1,239.00 ₨ 1,376.00 1239.0 NPR (10% OFF)
The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges.
Rural Marketing: Text and Cases, 2e
₨ 1,145.00 ₨ 1,272.00 1145.0 NPR (10% OFF)
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing.