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Consumer Behavior : A Digital Native,1e
₨ 1,311.00 ₨ 1,456.00 1311.0 NPR (10% OFF)
Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process.
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Consumer Behavior, 12/e
₨ 1,541.00 ₨ 1,712.00 1541.0 NPR (10% OFF)
Consumer Behavior makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain.
Consumer Behavior, 13/e
₨ 1,440.00 ₨ 1,600.00 1440.0 NPR (10% OFF)
The title deepems the study of Consumer behavious into an inverstigation of how having certain products and services affent our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.