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Essentials of Services Marketing, 3e
₨ 1,455.00 ₨ 1,616.00 1455.0 NPR (10% OFF)
Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services.
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Services Marketing, 2e
₨ 1,167.00 ₨ 1,296.00 1167.0 NPR (10% OFF)
The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth.
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