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Principles of Marketing, 19/e
₨ 1,511.00 ₨ 1,678.00 1511.0 NPR (10% OFF)
Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
A Framework for Marketing Management, 6e
₨ 1,016.00 ₨ 1,128.00 1016.0 NPR (10% OFF)
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
Advertising & IMC: Principles and Practice, 11/e
₨ 1,397.00 ₨ 1,552.00 1397.0 NPR (10% OFF)
Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together..
Advertising Management, 5e
₨ 1,275.00 ₨ 1,416.00 1275.0 NPR (10% OFF)
The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business.
Advertising, Selling & Promotion
₨ 1,224.00 ₨ 1,360.00 1224.0 NPR (10% OFF)
Advertising, sales and Promotion can be said to be the heart of any organization. Their importance has increased manifold in today’s business environment which is highly competitive and uncertain.
Business Market Management (B2B): Understanding, Creating and Delivering Value, 3e
₨ 1,318.00 ₨ 1,464.00 1318.0 NPR (10% OFF)
The third edition of this text retains the framework for understanding, delivering and creating value that was established in the first edition, giving the readers a framework for understanding the topic.
Business Research Methods, 2e
₨ 1,210.00 ₨ 1,344.00 1210.0 NPR (10% OFF)
The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively.
Consumer Behavior : A Digital Native,1e
₨ 1,232.00 ₨ 1,368.00 1232.0 NPR (10% OFF)
Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process.
Consumer Behavior, 12/e
₨ 1,476.00 ₨ 1,640.00 1476.0 NPR (10% OFF)
Consumer Behavior makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain.
Consumer Behavior, 13/e
₨ 1,347.00 ₨ 1,496.00 1347.0 NPR (10% OFF)
The title deepems the study of Consumer behavious into an inverstigation of how having certain products and services affent our lives. It provides a unique look at how possessions influence our perception of ourselves and each other especially in the canon of social media and the digital age.
Essentials of Marketing Research, 1/e
₨ 1,102.00 ₨ 1,224.00 1102.0 NPR (10% OFF)
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.
Essentials of Services Marketing, 3e
₨ 1,361.00 ₨ 1,512.00 1361.0 NPR (10% OFF)
Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services.
Financial Markets and Institutions, 8/e
₨ 1,260.00 ₨ 1,400.00 1260.0 NPR (10% OFF)
In Financial Markets and Institutions, bestselling authors Frederic S. Mushin and Stanley G. Eakins provide a practical introduction to prepare students for today’s changing landscape of financial markets and institutions.
Fundamentals of Digital Marketing, 3/e
₨ 965.00 ₨ 1,072.00 965.0 NPR (10% OFF)
Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing.
Global Marketing 4/e
₨ 1,584.00 ₨ 1,760.00 1584.0 NPR (10% OFF)
Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Global Marketing Management, 8e
₨ 1,282.00 ₨ 1,424.00 1282.0 NPR (10% OFF)
Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
Global Marketing, 1e
₨ 1,181.00 ₨ 1,312.00 1181.0 NPR (10% OFF)
Global Marketing, explores the concept that in most countries around the world, there is a spurt of interest in the globalization of businesses, whether they are small or big. This trend is visible in developed as well as in developing nations.
Global Marketing, 9e
₨ 1,260.00 ₨ 1,400.00 1260.0 NPR (10% OFF)
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment.
Integrated Advertising, Promotion and Marketing Communications, 6e
₨ 1,390.00 ₨ 1,544.00 1390.0 NPR (10% OFF)
This highly readable text provides the essentials of Inorganic Chemistry at a level that is neither too high (for novice students) nor too low (for advanced students).
Internet Marketing: Strategy, Implementation and Practice, 3e  
₨ 1,613.00 ₨ 1,792.00 1613.0 NPR (10% OFF)
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.