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Management Research Methodology: Integration of Methods and Techniques , 1e
₨ 1,037.00 ₨ 1,152.00 1037.0 NPR (10% OFF)
The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design,..
Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R
₨ 1,073.00 ₨ 1,192.00 1073.0 NPR (10% OFF)
In Marketing Data Science, a top faculty member of North-western University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics.
Marketing Management (Combo), 16e
₨ 1,872.00 ₨ 2,080.00 1872.0 NPR (10% OFF)
This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce..
Marketing Management, 16e
₨ 1,628.00 ₨ 1,808.00 1628.0 NPR (10% OFF)
This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication..
Marketing Metrics 3e
₨ 1,016.00 ₨ 1,128.00 1016.0 NPR (10% OFF)
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics.
Marketing Research, 7/e (Revised)
₨ 1,390.00 ₨ 1,544.00 1390.0 NPR (10% OFF)
With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material.
Marketing Research, 8/e
₨ 1,008.00 ₨ 1,120.00 1008.0 NPR (10% OFF)
The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research.
Marketing: An Introduction,13/e
₨ 1,397.00 ₨ 1,552.00 1397.0 NPR (10% OFF)
An Introduction to the World of Marketing Using a Proven, Practical and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy.
Principles of Marketing, 17e
₨ 1,462.00 ₨ 1,624.00 1462.0 NPR (10% OFF)
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
Product Strategy and Management, 2e 
₨ 1,484.00 ₨ 1,648.00 1484.0 NPR (10% OFF)
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion
Production and Logistics in Meeting, Expositions, Events and Conventions,1e
₨ 756.00 ₨ 840.00 756.0 NPR (10% OFF)
Production and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee.
Research Methods For Business Students, 5e
₨ 1,347.00 ₨ 1,496.00 1347.0 NPR (10% OFF)
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods.
Retail Management, 13e
₨ 1,505.00 ₨ 1,672.00 1505.0 NPR (10% OFF)
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry.
Retail Management, 5e
₨ 850.00 ₨ 944.00 850.0 NPR (10% OFF)
 Retail Management, 5e is an effort in this direction.FeaturesCaptures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management.
Rural Marketing
₨ 1,239.00 ₨ 1,376.00 1239.0 NPR (10% OFF)
The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today’s Rural Marketing needs and challenges.
Rural Marketing: Text and Cases, 2e
₨ 1,145.00 ₨ 1,272.00 1145.0 NPR (10% OFF)
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing.
Sales and Distribution Management, 6e
₨ 1,174.00 ₨ 1,304.00 1174.0 NPR (10% OFF)
Sales and Distribution Management: 6th Edition Features All chapters have been modified keeping in mind the Indian perspective. Several recent and up-to-date examples on case studies have been included.
Sales Management, 1/e
₨ 929.00 ₨ 1,032.00 929.0 NPR (10% OFF)
Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
Selling and Sales Management, 10e
₨ 1,404.00 ₨ 1,560.00 1404.0 NPR (10% OFF)
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
Services Marketing, 2e
₨ 1,095.00 ₨ 1,216.00 1095.0 NPR (10% OFF)
The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth.